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Is your nonprofit struggling to get found online? Implementing SEO best practices can help your organization gain visibility, reach new supporters, and increase donations. Learn the key strategies to improve your nonprofit’s search rankings and make a bigger impact.
Read MoreThink of your website and social media as the ultimate tag team. Your website is where people go to learn, shop, or donate, and your social media is where they hang out, scroll, and discover. When you connect the two, you create a seamless experience that keeps people engaged—and gets Google to notice.
For example, embedding your Instagram feed on your homepage not only shows off your latest posts but also keeps your site feeling fresh. Pair that with a Facebook Pixel, and you’re not just attracting visitors—you’re learning how to bring them back. It’s not about working harder; it’s about working smarter by letting these platforms build off each other.
Read MoreHaving a website for your small business or nonprofit isn’t just about having a digital presence—it’s about creating a platform that effectively engages your audience and drives results,” says Jane Doe, a Digital Marketing Strategist at TheAfter, LLC. “When combined with social media, your website becomes the hub of your digital marketing strategy. Social media helps bring people in, but your website is where they get to know your brand, make decisions, and take action. Whether it’s a donation, a purchase, or simply signing up for a newsletter, having a well-optimized website is key to turning online traffic into meaningful conversions.
Read MoreAssessing and Addressing Your Local SEO: A Guide for Small Businesses
In today's competitive online environment, small businesses can't afford to overlook their local SEO. Local search engine optimization helps ensure your business is found by potential customers in your geographic area when they search for services like yours. Optimizing for local SEO can drive foot traffic to your physical location and increase your online presence, particularly in search results like Google Maps and local searches.
Why Local SEO Matters
Your local SEO ranking determines whether or not your business appears in Google’s “local pack” results — those prime listings that show up at the top of the search page when users look for nearby services. Showing up in this pack means higher visibility and, consequently, more customers.
Key Steps to Improve Local SEO:
Claim and Optimize Your Google Business Profile (GBP)
Ensure your business profile is complete, accurate, and updated with the latest information. This includes your address, phone number, hours, and business categories.
Get Reviews
Customer reviews play a significant role in local rankings. Encourage satisfied customers to leave positive reviews, and engage with those reviews by responding to them professionally.
Is your nonprofit struggling to get found online? Implementing SEO best practices can help your organization gain visibility, reach new supporters, and increase donations. Learn the key strategies to improve your nonprofit’s search rankings and make a bigger impact.